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Is it an ad or is it art?

GE and its Brazilian agency AlmapBBDO have created the “GE Gallery,” a series of artworks painted on buildings in ad-free São Paulo. The agency commissioned local artists and art collectives Estúdio Colletivo, Rui Amaral and Mulheres Barbadas to paint panels that related, somehow, to three of GE’s business sectors, transportation, energy and health. As you can see in the slide show above, the paintings aren’t branded messages—though a GE logo will appear on the walls. The works will remain—with the blessing of building owners—on the sides of privately owned structures for about a year.” 

1 | Advertising Comes Back To Sao Paulo Streets—Via Graffiti | Co.Create: Creativity \ Culture \ Commerce)

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